Sunday, April 19, 2020

Plus Size Inclusion - The New Fashion Trend

Hey there! 

Since childhood I have been towards plus size but then, hardly any people knows what does plus size stands for. Every time, if I am in search of new clothes during my school or college days, I ended up selecting boy's T-shirt with a denim. Hence, I guess all my friends used to call me Tom-boyish. 

But as I grew there is always the pressure of looking good and thanks to my big curves which a
dded more fire. I always wonder what a slim cat can do that big curve cat cannot ? Why we always look like gunny bags and never have liberty to wear the brands and style we like ? Why does society always comment on us and make us feel like dejected? and many more...

I am sure everyone of us would have faced such issues and many others in some point of time. But that does not mean that we are inferior than others. I always grew with the strong belief that we " Plus size" are different. It's just that world is yet
to discover our beauty which is not prominent to external features but more importantly our inner soul. And I am glad that India is changing towards its belief that only Size Zero is beautiful. This has been proved by inclusion of plus sizes in Lakme Fashion week during 2019. Indian Designers are now luring plus size segments which can be $4 Billion Market in India. 

But hey, whether still Indian brands are open with options of sizes and most importantly the fit that makes us look confident. I would say not yet. The plus size people are still at the mercy of  local retail shops or online portals or Home Entrepreneur groups or Stitch to order.  I foresee Indian brands have miles to go not in terms of the sizes but also in terms of the fashion trends and styles. In plus size section there is no justice given to designs w.r.t.  age demarcation neither the designs are specific for plus size curves. There are multiple eCommerce portal that sells plus size clothes , but what is so common in these portal  - The designs. We can see same designs across different portal but yet not so well customized for plus size curves. 

With this thought, I intent to do a survey specifically for plus size section and wanted to understand their preferences viz-a-viz a availability in the Indian Market. Do give me a shout in the comments section what do you think about the Plus size fashion in India and help me to fill up the survey form.





9 comments:

  1. Great post..
    I am about to join the plus size community. :)

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  2. Very well written Barkha! Best wishes...

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  3. Well written, good. Luck as a blogger : Vishal bothra

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  4. Its great article. I have followed your blog also.

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  5. Great thought Barkha. I think the real people normally plus size people (large section of population ) will definatly be coming in this category. I think big brands will definitely promote plus size models in new trend which you would like envisage. I think this is great and wonderful initiative.. I am supportive of this... All the best Barkha !

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